Search for Katie returned 26 posts  |  View all recent posts

Thu. Jan 16, 2014 by Mary    The Latest

"Walk Through a Wedding w/ J&M" Workshop

Good morning & Happy Thursday!!

We have been working like busy little bees over here getting ready for some BIG things we have on our calendar to kick off this year (a HUGE three-day project we're filming next week with Profoto & speaking at United and WPPI next month just to name a couple). And one of those things that we've been hard at work planning & getting ready for in the midst of all that is our first Walk Through a Wedding w/ J&M workshop of the year!! Whoo hoo!! :)

I joked the other day that this two-day workshop is kind of like the Super Bowl of our workshops, in that it basically covers everything that we teach (Lighting, Posing, Business, Branding, Systems, Marketing, Finding the Ideal Client, Running a Wedding Day, Pricing & Creating Better Images) all in one place. They are two intense days. But if you are looking for a way to jump start both your Business AND your photography....this is it!

We are extra excited for this one because I am personally in LOVE with the theme, We {Heart} Spade, which will be themed all around everything that's gold & glitters and bright colors just like Kate Spade. We have the absolutely amazing event planner Stacie Shea working with us on creating all the gorgeous details (I mean, sequined linens, anyone? And did I mention the glitter piñata?!) & there is even rumor that we're going to have a GOLD wedding dress. Yea, it's going to be all kinds of pretty!

Half the seats are already gone for this one, but we do have just 6 spots left! So if you want one, be sure to jump on it because I know they're going to go FAST! We just love hosting people SO much in our home, spending time with them, and building businesses together. So if you need somebody to push you, if you need somebody to help you, if you need somebody to answer your questions & not make you feel stupid...we would LOVE to see you here at our place in New Haven, CT on Feb 11-12th!!

The seats are normally $1500, but you can grab our early bird price of $250 off for the next few days with the code "EarlyBird" at checkout. Head on over HERE to grab your spot!!


Some thoughts from our past attendees!!

"I am SO thankful that I came to the Walk Through A Wedding workshop. It was invaluable to have the ability to slow down the wedding day and ask as many questions as I wanted. Justin and Mary took ample time to talk with us one-on-one to make sure we understood different shooting techniques, photographic concepts, and the thought process behind why we do what we do." - Katie Jordan

"After second shooting for a while, I decided to go full time with with weddings. Justin and Mary's Walk Through a Wedding could not have come at a better time for me. Yes, they took us through photographing an entire wedding, from the jewelry and perfume, to the cupcakes and flash. But that doesn't even begin to cover it. The day started with Mary telling us why they do it. Why are we there on the wedding day? What does this mean to us, to me? Justin and Mary taught me to have a game plan, how to interact with clients and make them feel comfortable, how to get through crunch time when the day has flown by and you only get 5 minutes for portraits. Most importantly, they taught me how to see the light. The list goes on and on. I can't wait use all these new techniques at my next wedding!" -Ashley Gillett

"Although I knew that I would love J&M, I didn't expect them to be the soft-spoken, humble and inspirational people that they are. Although I knew I'd learn a lot from this experience, I didn't think I would have almost an entire notebook full of, not only business ideas, but 'life' ideas. I walked into this experience feeling as though I was going about my photography business the wrong way, but I walked away from it feeling as if I was a photographer - not just someone who likes photography."
-Sharon Hundley

"Do it! Absolutely. If you're on the fence about whether or not to take the plunge and sign up for the J&M "Walk Through A Wedding", I will tell you with no hesitation, "Do It". This is one of the best decisions I have made for myself as a photographer. I would absolutely do it all over again." - Karen Shinkins

Tue. Aug 20, 2013 by Mary    Portraits

Meet: Katie Yuen

I first met the adorable Katie Yuen at one of our "Spread the Love" workshops in NYC a few years ago & then again when she helped out on one of our Walk Through a Wedding workshops. Since then, Katie has become someone I'm lucky enough to call a friend. I've watched her finish photo school, get married, and now start her photography business full time. A little while back we were able to get together with her to do one of our Mentoring Sessions + Mini Headshots, to brainstorm where her business should go from here. We created a strategy, set out a next action plan, and laid a path forward. Together. And from what she's told me, she's already tearing through that list we gave her like nobody's business. And I for one, can't wait to see her fly.

Katie is kind, loyal, and a gifted encourager. She is one of those bright shining lights that you just know is going to set the world on fire....and help a ton of people in the process. She stands for the good stuff. All of it. I'm telling you....keep your eye on this one!

Meet: Katie Yuen!!

**And if you are interested in signing up for your own Mentoring Session + Mini Headshots, so we can rock out a next action plan for your business & what's next- together- just shoot us an email at!!

Thu. Feb 21, 2013 by Mary    The Latest

Walk Through a Wedding w/ J&M: The Netherlands

Earlier this month, Justin & I got to fly to The Netherlands to be part of the Dutch Wedding Congress & while we were there we also stayed a few days extra to put on our Walk Through a Wedding workshop - the "Vanity Fair" edition. We had the absolute honor of spending two incredible days with an amazing group of photographers from all over Europe, including Holland, Germany & Belgium. We laughed together & cried together. And somewhere between our four different languages, we found one that we all speak in common: a love of photography and telling stories that will live on. I'm SO excited for the big things that I know they are all going to do and the ripple effects that are going to turn into huge waves in the industry over there! I can't wait to see you all rock it out!

I am also eternally grateful to the amazing Anouschka Rokebrand who is responsible for not only getting us to The Netherlands, but who then worked tirelessly to coordinate, host & put together every detail for our workshop. None of it would have happened without her! She is definitely someone who is making things happen in a BIG way in Europe & you should all definitely go check her out!!

Finally, we want to give a HUGE thanks to all of the incredible artists who came together to make the design board a reality. From the gorgeous flowers & paper to our couture pink gown to the delicious cupcakes & flawless makeup all the way to the impeccable service at our jaw-dropping location & our gorgeous, gorgeous models....we were blown away by the talent of everyone involved. Thank you guys for being so gifted at what you made our job easy!

Styling & Coordination: Anouschka Rokebrand
Venue: Landgoed Te Werve
Beauty: Katie Larcombe
Blooms: Don Florito
Baker: De Keukenprinses
Dress: Unielle Couture
Stationery: Cardwise
Models: Carina & David

Tue. Jul 31, 2012 by Mary    Weddings

Cairnwood Estate Wedding: Janki & Amit

He stood in an archway and waited for her to come. The bright Bryn Athyn sun bounced in and out of the stone work, and reflected in his eyes. But when he turned to see her, anyone could tell that it was nothing compared to the light he saw in her. They held on to one another. Watched the first of the guests start to arrive. And when the beat of a drum came rolling up the hill-strong, steady, certain- there was no question, this was exactly where they were always meant to be.

He stood in front of their friends and family and waited for the words to come. He had spent time writing his toast, so it was polished, poised, certain. But more than his words, what we all took notice of was the love reflected in his eyes. And when he turned and raised a glass to her, anyone could tell that it came directly from the light he saw in her. At the end of the night, they held on to one another. Watched the last of the guests start to leave. And when the only sound left was the sound of his voice-strong, steady, certain- there was no question....

she knew this was exactly where they were always meant to be.

Married: Janki & Amit

A huge HUGE thank you to Miss Katie Yuen for helping us out on this one!! Katie you rock our world & we would've been lost without you! :)

Tue. Jun 26, 2012 by Mary    Pancake Sessions

Pancake Session: Getting Your Name Out There

Good morning & Happy Pancake Day!!

Today we're going to try another approach on a question that we get over and over again. Because the hands down, far and away number one question we get from up and coming photographers is: How do you even get your name out there when you're first getting started?

Ohhhh and every time we get that question, I get a little pit in the bottom of my stomach. Because the fact is, it's such a hard question to answer. That's because so MUCH of it is just good old fashioned hard work & time. There's this quote from Thomas Edison that I go back to over and over again when I'm wishing for something to happen faster in our business or lives. It says, "Opportunity is missed by most people because it comes dressed in overalls and looks like work." Ahh, isn't that so true?

The first part is the hard work: it's working on your craft to try to get better, even just a little bit, every single day, it's building a brand, getting the images to those vendors, creating a workflow, making time to send boxes with ribbons and bows, it's blogging and tweeting and facebooking daily, it's reaching out to the locations, the vendors, and the other photographers in your area.'s a lot. And if that's the first part...the second part is just giving all of that time to have an effect. Which, like we've talked about before, is just not something I'm good at. I always joke that I would be an absolutely terrible farmer, because I would be really good at doing the hard work to plant the seeds...but I would go out of my mind waiting the six months before I could see the harvest. We want it & we want it now, right?

So even though I know from experience that so much of it is just hard work & time, I also knew I needed to come up with something a little more concrete-something with some specific, actionable steps- if we were going to help anybody. So we decided to sit down and think, really think, about how we got our start with those first few bookings....and how that has built into the business we have today. Not to go all Pit Bull about the situation on you, but in other words: to understand the future baby, we gotta go back in time!

At our WPPI Platform this year, we talked about the difference between "seedless watermelons" (bookings that might be really sweet & juicy when you get them, but once they're gone they don't turn into any new watermelons) and instead investing in your time & energy into fruit that is, well, fruitful. For today, we thought we'd take a look back at some of the most fruitful branches of our client tree (yes, I know watermelons grow on vines....go with me here, I'm trying to make something happen!!) and see how that came to be. We're going to focus in on three original couples: Irena & Danny who stumbled upon our blog, Tiffany & David who were a couple we knew from church, and Alana & Dan who were referred to us from another photographer. All of these couples are from three or more years ago (2009, 2006 and 2007 respectively), and all of them have a direct path leading from them to one of our current 2012/2013 couples. Let's take a look!

Irena & Danny
Irena stumbled upon us when she was doing an internet search for photographers. She had just moved from California to Massachusetts, and was trying to plan her Miami wedding remotely. In one of her searches, our page came up. We did a phone meeting with her while we were out in Vegas for our second WPPI & she hired us to come to Florida with her. It was when we were down there, that we were first introduced to event planner Tamara Cohen of TC Event Design. But because it was sort of a fly in, fly out trip we didn't really get to spend a lot of time with her. And to be completely honest, I'm not even sure that we followed up and got her images after the fact. It could have been a totally wasted opportunity for us, but as luck would have it two of our branches were about to overlap (more on that to come) and we got the chance to work with her a second time on Sonia & Pankit's wedding at the Eden Roc Hotel back in Miami the following year. That was the wedding where we really clicked with Tamara & her team, and because they had done so many of the flowers & details we were sure to get them images and a set of our "vendor cards" (pearl paper post cards from WHCC that we had made up with their color & logo and an image from the wedding that best represents their work). From that relationship and referrals from the TC Event Design team (Tamara, Robyn & Michelle), we have since booked Lauren & Mathias, Jill & Russ, Beryl & Michael, and the forthcoming 2012 weddings: Tessa & Mathias & the Gomez wedding. As the final piece of this branch (so far!), Nicole was a bridesmaid at Jill & Russ's wedding and got to see us work. And she & her fiancé Scott have now hired us to shoot their 2013 wedding in Key West.

Tiffany & David
Tiffany & David were a new couple at our church when we first really getting started. Our first conversation went a little something like this "you're getting married & need a wedding photographer? WE are wedding photographers. What a coincidence!" These guys didn't have a huge budget for photography, but that's ok because we were just getting started and weren't charging very much. But what they did have going for them was an absolutely beautiful location (The Branford House, where Justin & I would have our wedding the following year after seeing it at their wedding), a friend who was an event designer and was doing a lot of stuff for them at cost, and the fact that they were just a happy, beautifully in love couple. After their wedding, we took a big leap of faith and spent the money to have a sample album made that we could leave at the Branford House. It was such a big leap of faith because a) that was a lot of money for us to be spending and b) we weren't even sure if the Branford House people would show it since we weren't on any of their lists. But we made the leap, dropped it off and kept our fingers crossed. It turns out that they did put out the book, and that one act of faith turned into: Abby & Ryan, Katie & Joseph, Suzanne & Justin, Sarah & Mike, and our 2012 wedding this coming Friday: Jaime & Dan.

That book also got us Tiffany & Dan who saw the book at The Branford House, but brought us down for their wedding at Cairnwood Estate outside of Philadelphia. From their wedding, we got four more branches. The first two are that from their referrals, we were able to get Kim & Steve Slaton's wedding and our upcoming 2012 wedding Jen & Eian near Cape Cod. The third is that we sent images & another set of our "vendor cards" to Cairnwood directly. From that & from labeling our blog posts "Cairnwood Weddings: Tiffany & Dan" to get SEO we were able to get Jennifer & Eddy and Janki & Amit (who we just shot this past weekend). And at Jennifer & Eddy's wedding we were able to meet & work with the fabulous event planner Erin Proud , who got us Kelly & Paul (the gorgeous pink Cairnwood wedding we just blogged). The final branch from Tiffany & Dan is that one of Dan's cousins who was at the wedding, saw the pictures and started referring us to her friends. She got us Tiffany & Frank last year, who just got us Francie & Chris (June 16th) and Nathalie & Tim (October 6th) of this year. When we were at Francie & Chris's wedding, we grabbed a quick picture of me and the J&M brides in that branch.

Alana & Dan
Alana & Dan found us when the advertising photographer Justin worked for back in 2006 told them he didn't do weddings, but that they should really check out Justin. We absolutely adore these guys and are still friends with them today. At their wedding, the best man was Kartik and he had his girlfriend (soon to be fiancé) Tina with him. When it came time for their wedding, these guys really went to bat for us and had to fight to hire us because a) we had never done an Indian wedding before and b) we, in case you haven't noticed, are not in fact Indian :) so we weren't familiar with any of the cultures or traditions. But like I said, they really fought for us, and as a result we got our very first Indian wedding as a four day jaw-dropping event, concluding at the Boston Intercontinental Hotel Boston Intercontinental Hotel. From Tina & Kartik, their friends Jaclyn & Dan also found & hired us and it also opened up a whole new Indian wedding market for us. One of the groomsmen from T&K's wedding posted some pictures on his Facebook feed, and from that Malika & Vinay found us and brought us to California. Sonia (of Sonia & Pankit) was a friend of a friend of Tina's, saw the pictures and hired us for their Miami wedding (that fateful wedding where we got to work with TC Events again). And similarly from friends of friends seeing pictures, from Sonia & Pankit's wedding we were able to book Malika & Arjun, Kavi & David, and Janki & Amit (who also had the connection with us that we had shot at Cairnwood before).

Ok. whew.

That was a LOT of information. And I think a lot of different points could be drawn from all of that. But here are a few of the main things I think you should take away:

*Start with whatever opportunities & jobs you are given. Don't be too proud to get a wedding because you know the couple from church or another photographer didn't want the job . And then make the ABSOLUTE most out of them you can.
*Follow up with your creative team & get them images and prints/cards!!
*Invest in sample albums for your favorite weddings/locations
*SEO your posts "Wedding Location: Couple's Names" so that people searching for photographers at their location can stumble upon you.
*Be nice to the wedding party & guests. They can easily become your future clients or even your biggest cheerleaders without you even knowing it.
*Do the hard work & give it time. Some of the seeds that were planted as far back as 2006 are still reaping a harvest for us in 2012.

And, if you want to learn more about how we grew our business and how we filter out the seedless watermelons from couples we love who keep getting us more couples just like them, we would LOVE to have you join us for the Joy of Marketing Sales Summit: Selling Secrets of the Photography Masters on Wednesday, July 11th. We are beyond thrilled & honored to be included as part of this line up. The event is absolutely FREE for anyone to watch while it's live and there will be presentations from seven other speakers that I know I can't wait to listen to! Or if you can't tune in that day/would just like to have a copy to reference later, you can buy the whole broadcast for only $49 as long as you grab it at some point before the event. You can sign up & find out more by going HERE.

Happy Pancake Day y'all!

**If you liked this post & want to keep the Pancake Sessions coming, please help us spread the love by liking/sharing this link!

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